Laws of Attraction

You know the saying "Birds of a Feather Flock Together". We can see this with the recent subprime and Alt-A implosion which was caused by poor underwriting by the lenders, fraudulent appraisals pushing values and brokers more worried about their commission rather than submitted good, qualified borrowers for financing. It's no wonder that the majority of the subprime and Alt-A lenders imploded and the ones left are getting out of the wholesale business. Lenders feel that they have more control when they deal directly with the borrower instead of having an intermediary between them and the borrower.

This leads us to the new lending arena which I phrase as the NextGEN Lending arena in which you have a true partnership between the broker and lender working towards a common goal, funding good, qualified borrowers that are able and willing to meet their mortgage obligations.

Over at Bridgelock Capital, they are steering into a new direction in forming a partnership with quality brokers that understand the importance with their relationship with the lender. Brokers need to be involved with the lender through the life of the loan and fully incorporate a "Client for Life" mentality. Over at Bridgelock Capital, we are a hard money lender offering transitional capital to borrowers experiencing financial difficulties. The way we differ is that we want to work with the borrowers to implement a credit management service that helps the borrowers improve their credit rating and help with the negotiation of their debt. We want to help borrowers obtain a new beginning and transition them into better financing down the road.

Brokers working with Bridgelock Capital need to understand that when they bring a client to us, we look to incorporating the broker throughout the loan process and if our loan becomes delinquent, we ask the broker to get more involved. With this mentality, we have a true partnership between the lender and broker.

I urge all brokers to join us in this new ideology, the NextGEN Lending arena.